Industrial designer, Joey Ruiter brings his modern day carriage to life by ignoring the parameters of what a car is supposed to be and asking what a car wants for itself. It’s a story about steel and horsepower, but really it’s a story about what happens when we aren’t afraid to be curious.
“For some people is enough to just think about it, or talk about it, or watch on tv or read a book about it… My advice is to get your hands dirty, and wonder and not be afraid to ask questions like ‘Why is that this way?’. People say there are no dumb questions, and thats true, but I think we get criticized for wondering too often. In everything we do there are parameters, to ignore those is the key.”